A New Logo for Bread for the World

Bread for the World (BFW) President/CEO Reverend Eugene Cho has just announced a new logo as a way of “refreshing our brand.” A new BFW website is also up and running. (Good news to me since I often was frustrated finding my way on the former site.)

Here is an explanation of the new logo:

1. The table asks us not only who has room at the table but also those we invite to join in being at the tables of power and influence with lawmakers making decisions impacting people who live with hunger.
2. The table reminds us of how often Jesus ate at table, shared at table, gathered with others at table, and invited us to his table.
3. The bowl might be seen as half empty or half full. If it is “our” bowl, what are we doing to make sure that no one in God’s world goes to bed hungry?
4. The bowl could also be seen as symbolic of the baptismal font and our adoption into God’s family.
5. And some people have even suggested that if you look at the logo sideways, it says “DC” where Bread for the World calls us to work with our legislators to bring about needed change for those who live with hunger.

It seems to me that the new logo not only explains who Bread for the World is but challenges us to live out our calling as children of God and followers of Jesus to feed the hungry wherever they are. I like the logo a lot. While it will take me some time to get used to seeing it and not the “loaf” image I have so long remembered, I find it meaningful, updated, and inspiring. I hope you do, too.

Vernita Kennen

Incarnation, Shoreview

Read more of Vernita's "Addressing Hunger" blog posts here.